Russell Simmons & Steve Rifkind Team Up To Launch All Def Music

Here’s the facts.  3 BIG names attached.

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Steve Rifkind (Founder of Loud Records  and SRC

Russell Simmons (Founder of Def Jam)

Brian Robbins (veteran film and TV producer)

“How [Russell] built Def Jam and how I built Loud was through the streets and through grass-roots marketing,” said Rifkind according to LATimes.com. “Cut to 20 years later, we’re applying this same formula, this same blueprint, using YouTube as our street team, using YouTube as our A&R source, using YouTube as our branding machine.”

First artists on the new label are Asher Roth(who will be developing his own TV show?!) and Youtube rapper/actor/comedian Spoken Reasons (star of hit comedy The Heat).

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Wu-Tang’s GZA Teaches Kids Science With Least-Lame Classroom Rap Ever

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Via Slate

As part of a program created by Columbia professor Christopher Emdin, 10 New York City high school classes have been writing raps as a way to learn about science. The program is calledScience Genius, and it sounds like the sort of patronizing pop-culture hijack kids hate more than anything. But when Wu-Tang’s GZA drops by a Bronx classroom to discuss the importance of scientific inquiry, you can see the actual moment when the students realize the program is legit.

http://www.slate.com/blogs/future_tense/2013/06/18/wu_tang_clan_s_gza_teaches_kids_science_with_rap_video.html

MBWK Featured on Hypebot and MusicThinkThank

We at MBWK would like to send a big SHOUT OUT! and a very special Thank You to HypeBot and MusicThinkTank for featuring the article Why Most Indie Music Groups and Labels Fail (Part 1) . All of us at MBWK are humbled by the response we’ve gotten since the article was featured.  2013 is off to a great start with much more in store in the very near future!ImageImage

Music Biz Fakes Youtube views, Youtube Cracks Down

(via http://www.kingsofar.com )

YouTube cancels billions of video views after they had been ‘faked’ by music industry

The world’s biggest recording companies have been stripped of two billion YouTube hits after the website cracked down on alleged ‘fake viewers’.

Universal, home of Rihanna, Nicki Minaj and Justin Bieber, lost a total of one billion views in the video site’s biggest ever crackdown on artificially inflated figures.

Sony was second hardest hit, with the label behind such stars as Alicia Keys, Rita Ora and Labrinth losing more than 850million views in a single day.

The dramatic cuts came as YouTube conducted a crackdown on fake views, but music industry sources have blamed it on housekeeping related to the migration of their videos across different channels.

The unprecedented move left Universal with just five videos on the site – none of which were music – and Sony with just three.

‘This was not a bug or a security breach. This was an enforcement of our viewcount policy,’ YouTube announced. Read more here