Russell Simmons & Steve Rifkind Team Up To Launch All Def Music

Here’s the facts.  3 BIG names attached.

steverifkindBrian-Robbins-photo-18243-Russell Simmons_09-11-2010

Steve Rifkind (Founder of Loud Records  and SRC

Russell Simmons (Founder of Def Jam)

Brian Robbins (veteran film and TV producer)

“How [Russell] built Def Jam and how I built Loud was through the streets and through grass-roots marketing,” said Rifkind according to “Cut to 20 years later, we’re applying this same formula, this same blueprint, using YouTube as our street team, using YouTube as our A&R source, using YouTube as our branding machine.”

First artists on the new label are Asher Roth(who will be developing his own TV show?!) and Youtube rapper/actor/comedian Spoken Reasons (star of hit comedy The Heat).


Part 2 and 3 of Jay Z / Zane Lowe Interview over at BBC

Jay-Z. Zane Lowe. Magna Carta Holy Grail. Part 2: Fame

Jay-Z. Zane Lowe. Magna Carta Holy Grail. Part 3: Business & Politics

And in case you haven’t seen Part 1 hit More!

Continue reading

Grammy Winning Producer Walter Afanasieff : The Music Biz is “De-volving”

Good morning Wiz Kids!  

Today we’re sharing quotes from an interview (thanks to Hypebot and Jessica Blankenship, a writer and media manager at Muzooka (,@muzookawith Walter Afantasieff, most well known for producing #1 hits with Mariah Carey and Celine Dion.  The basic premise is that the music business is devolving and shows like The Voice and American Idol are washing away musical talent in favor of good looks and a good story.


Here are some key quotes from his interview.

Music industry people do not take chances anymore. They default daily to whatever is the flavor of the month as determined by the media, and the social media machine.

We are less innovative, have less balls, are less willing to take chances, less willing to sign artists who are not known. That’s the biggest problem, and that’s why I say the music industry did not evolve, it devolved.

Adele, Lady Gaga, Arcade Fire – these were accidents. They set a different tone for a minute. They reminded everyone that not all music is this conglomerate media bullshit. That’s what I believe in. All of these things keep dragging us along. Along the way, we must all have enough of a commitment to our craft. We can’t be afraid to pursue greatness. Because the reality is that mediocrity is celebrated.


What do you think about Mr. Afanasieff’s ideas?  Is the music business really devolving?  Is there hope for the future? Continue reading

The Rise of The Bedroom Producer

Very fascinating documentary- Check it out!
Proof that it’s not the Tools but the man behind the machines that makes the musical MAGIC!

Rise of the Bedroom Producer is a short documentary that to try to explore the impact of the high number of new producers getting involved in the British dance music scene.

(Links after the break)

Continue reading

3 Must Read Links for any Producer or Engineer (Aspiring or not)

Good Morning MBWK!

I’ve got three awesome links for you guys to check out.

First is a true game changer.  Pensado’s Place is a web show featuring platinum mix engineer and his engineer Herb Trawick interviewing some of the greatest engineers, producers, songwriters, and music industry leaders in an hour long web show.  Nearly 100 shows deep, there is plenty of knowledge to improve your sonics!

Check out Pensado’s Place in the latest episode below (featuring MixedByAli ) .

Continue reading

MBWK Featured on Hypebot and MusicThinkThank

We at MBWK would like to send a big SHOUT OUT! and a very special Thank You to HypeBot and MusicThinkTank for featuring the article Why Most Indie Music Groups and Labels Fail (Part 1) . All of us at MBWK are humbled by the response we’ve gotten since the article was featured.  2013 is off to a great start with much more in store in the very near future!ImageImage

Why Most Indie Music Groups and Labels Fail (Part 2)

Continued from  Part 1


6.)Taking Everything Personally

I heard a great piece of advice that has stuck with me for a long time-

“Once you stop taking anything personally, can you truly start to live.” Continue reading