“How [Russell] built Def Jam and how I built Loud was through the streets and through grass-roots marketing,” said Rifkind according to LATimes.com. “Cut to 20 years later, we’re applying this same formula, this same blueprint, using YouTube as our street team, using YouTube as our A&R source, using YouTube as our branding machine.”
First artists on the new label are Asher Roth(who will be developing his own TV show?!) and Youtube rapper/actor/comedian Spoken Reasons (star of hit comedy The Heat).
Today we’re sharing quotes from an interview (thanks to Hypebot and Jessica Blankenship, a writer and media manager at Muzooka (muzooka.com,@muzooka) with Walter Afantasieff, most well known for producing #1 hits with Mariah Carey and Celine Dion. The basic premise is that the music business is devolving and shows like The Voice and American Idol are washing away musical talent in favor of good looks and a good story.
Here are some key quotes from his interview.
Music industry people do not take chances anymore. They default daily to whatever is the flavor of the month as determined by the media, and the social media machine.
We are less innovative, have less balls, are less willing to take chances, less willing to sign artists who are not known. That’s the biggest problem, and that’s why I say the music industry did not evolve, it devolved.
Adele, Lady Gaga, Arcade Fire – these were accidents. They set a different tone for a minute. They reminded everyone that not all music is this conglomerate media bullshit. That’s what I believe in. All of these things keep dragging us along. Along the way, we must all have enough of a commitment to our craft. We can’t be afraid to pursue greatness. Because the reality is that mediocrity is celebrated.
What do you think about Mr. Afanasieff’s ideas? Is the music business really devolving? Is there hope for the future? Continue reading →
I’ve got three awesome links for you guys to check out.
First is a true game changer. Pensado’s Place is a web show featuring platinum mix engineer and his engineer Herb Trawick interviewing some of the greatest engineers, producers, songwriters, and music industry leaders in an hour long web show. Nearly 100 shows deep, there is plenty of knowledge to improve your sonics!