Russell Simmons & Steve Rifkind Team Up To Launch All Def Music

Here’s the facts.  3 BIG names attached.

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Steve Rifkind (Founder of Loud Records  and SRC

Russell Simmons (Founder of Def Jam)

Brian Robbins (veteran film and TV producer)

“How [Russell] built Def Jam and how I built Loud was through the streets and through grass-roots marketing,” said Rifkind according to LATimes.com. “Cut to 20 years later, we’re applying this same formula, this same blueprint, using YouTube as our street team, using YouTube as our A&R source, using YouTube as our branding machine.”

First artists on the new label are Asher Roth(who will be developing his own TV show?!) and Youtube rapper/actor/comedian Spoken Reasons (star of hit comedy The Heat).

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UK Music Bridges Gap Between Education And Music Biz

“A new virtual academy has been launched to help young people get a job in the music industry.” UK Music Skills Academy is the joint venture baby of UK Music and Creative & Cultural Skills which formed with the goal to connect the music industry and the educator sectors.  The focus is on apprenticeship and collaborative working between educators and execs.  The question now is, why is this not in the U.S.?  Well… Why not?  Could this same idea be applied to the U.S. music industry?  Who are the key players that would be involved if it was brought to the states?  Let us know what you think.

Via MusicWeek.com and uk.music-jobs.com

The UK Music Skills Academy is a new joint venture between UK Music and Creative & Cultural Skills, which aims to increase collaborative working between the music businesses and the education sector for the benefit of young people aspiring to work in the industry.

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The Academy will enable the music industry to engage directly with training providers and will allow music businesses to directly influence the training of their future workforce, creating an easier mechanism for employers looking to take on apprentices.

Through the Academy, hundreds of young people every year will be able to apply for apprenticeships at record labels, recording studios, management groups, promoters, and audio suppliers who have signed up to the initiative.

Companies already on board include Universal Music, Sony Music, Warner Music, Beggars Group, Cherry Red, Live Nation, Britannia Row, Ad Lib and the National Arenas Association.